Market Research & Consumer Behaviour
At Gains Worth, we believe in translating our client’s decision problem into a research question. We aid our clients by designing a research plan, analyzing the data gathered, accurately interpreting, and communicating survey reports. With our unique insights, you will be able to clearly understand the consumer decision-making process, highlighting through practical recommendations from Gains Worth, and translate it to real-time results.
Our “Consumer Focus” approach will aid you, in your managerial decisions by analysing how consumers make decisions, what happens (in their hearts and minds) at different stages of the decision-making process, and the variables that influence those decisions.
We identify the critical information needed to develop a product and brand strategy that generates both quick wins and long-term value. We also create an activity plan to bring your brand strategy to life - both externally towards consumers and internally to employees.
We also provide you with the right metrics for determining success in the implementation of your product and brand strategy, considering any adjustments that may need to be made under a test and learn methodology.
At Gains Worth we focus on the planning process for an effective integrated marketing communications campaign. We believe in adopting a creative approach with the help of perceptual maps, iceberg models…etc. to appropriately position & empower our client’s brand. From logo's, website design, to on-ground support, we provide it with all.
With the help of several experts, we identify the potential challenges you may come across while communicating with your consumers. On identification, we will provide you with optimal strategies to overcome these challenges.
In this process, we also help you tailor your communications strategy in line with the specific company characteristics, goals and needs. Our strategies will help you capitalize on the latest trends in the market and establish your brand equity and loyalty.